Advertisement as appeared in MIDDAY publications on 21^st of May and other regional papers on the following days.

 

Manikchand, India’s number one gutkha (Chewed tobacco)producing company has offered a new scheme for its retailers and distributors( panwallas). These retailers and panwallas are the direct source of selling gutkha to the consumers irrespective of the age of the purchaser.

 

Under this scheme on purchasing the box of Manikchand Gutkha ,the company is offering a scratch coupon which gives the purchaser 2, 3, 5 or 10 pouches of gutkha absolutely free to the purchaser.

 

If the purchaser does not get the free pouches, then instead he will at least get a try again coupon. Along with this Manikchand Group has also offered fabulous prizes for the customers of the gutkha.

 

In these proposed prizes company is offering Manikchand Parimal Tea, Thermos Flask, Attractive Air Bag, HMT Watches, Spherehot Feather Light Iron and VIP Alfa Bag)

 

This marketing technique is one of the first of its kind amongst the Gutka (chewed tobacco) manufacturers which will coax/entice the retailer to buy bulk stock for  ale and will also encourage a personal user to buy in bulk, thereby making him indirectly more addicted to the product.

 

Incidentally the last date  for this contest is 31^st May 2001.