This “West” contest promotion was launched in Poland in early 1999.

Reemtsma deserves credit for recruiting perhaps the greatest number of otherwise reputable co-sponsors ever assembled for a single cigarette promotion.

They are: Volkswagen, Ducati (motorcycles), Quicksilver (motorboats), Condor (Ultralights), Dudek (paragliders), Piaggio (scooters), F2 (windsurfboards) with North (sails), TREK (mountain bikes), BANG & OLUFSEN (hi-fi equipment),and.... Planet Earth (a world tour).

See the internet version of the campaign, which is completely free of the warning labels required by Polish law, at the following address:
http://www.west.com.pl/