SS 16.00-17.30 Special sessions

ACHIEVING SMOKEFREE SPORTING, RECREATION AND ARTS VENUES - THE SOUTH AUSTRALIAN EXPERIENCE

Sponsorship is usually defined as payment for the right to associate the sponsor's company name, product or service with the sponsor in return for various promotional benefits (e.g. naming rights, signage, hospitality and programme advertising) to the sponsor. Commercial sponsors, such as tobacco companies, use sponsorship to complement other marketing and promotional activities, to increase public awareness, to reach specific target groups, to associate products with positive images, to alter public perceptions and to build goodwill amongst opinion leaders and decision makers. For these reasons commercial sponsors are less likely to sponsor disadvantaged sport, arts and recreation groups in remote areas or difficult to reach groups.

In the context of Living Health, sponsorship is a "financial arrangement with sporting, recreation, and arts organisations for the direct or indirect promotion or health". These sponsorship not only offer the opportunity to provide promotional and educational opportunities for some of the at-risk groups in the community, but they also allow the introduction of structural reforms that support healthy behaviours e.g. smokefree venues.

Participants will have the opportunity to explore this issue of smokefree sporting, recreation and venues based on the experiences of Living Health.

Smoke Free Europe Conference Abstracts - 19 SEP 1996

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