SS 16.00-17.30 Special sessions
On 1 200 billboards the well-known Marlboro-slogan was signed all over picture of graveyards. The campaign was a success in all respects, i.e the international fax-network for non tobacco news, GLOBALink, the campaign was mentioned as one of the reason to that the Swedish Parliament in March 1994 voted in favour of making a special official statement to the Cabinet, urging that further measures against indirect tobacco advertising should be proposed to Parliament as soon as possible.
And the tough tactic of A Non Smoking Generation continues. The Marlboro-campaign has been followed by a number of new campaigns, all of them caused enormous media attention.The follow-up campaign was launched in January 1995, this time attacking an other brand - Prince. And this spring A Non Smoking Generation has been very active attacking the tobacco industry in moments of great tactical importance for them. Ie in March the organisation light a fire under Swedish Match just as Volvo prepared to float the company on the Stockholm Stock Exchange. Owners of Volvo were issued shares in Swedish Match (70 per cent of the sales derives from tobacco products) when the company was listed in mid May. The event of the year for the Swedish tobacco company - an opening party for an international exhibition of designers ashtrays - was seriously damaged by a fullpage at the same day.
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