COALITION BUILDING IN IMPLEMENTATION OF THE WHO/CINDI: "QUIT AND WIN"-96 CAMPAIGN IN RUSSIA

SS 13.30-15.00 Special sessions

COALITION BUILDING IN IMPLEMENTATION OF THE WHO/CINDI: "QUIT AND WIN"-96 CAMPAIGN IN RUSSIA

AUTHORS: T Kamardina, I Glasunov, G Tkachenko*, G Kholmogorova, E Zaikin on behalf of the CINDI**-Russia participants and demonstration programmes*** working group*
INSTITUTIONS: National Centre for Preventive Medicine, Moscow, Russia, Ministry of Public Health and Medical Industry of Russia, Moscow, Russia*

In 1996 International WHO/CINDI ",Quit and Win" Campaign was carried out for second time in Russia. 8500 participants from all over Russia took part in this competition. 80% of them were recruited in the CINDI regions through various health and nonhealth structures, such as: centres of medical prevention, outpatients clinics, hospitals, medical institutes, workplace etc.

The campaign success was helped by support of the Ministry of Health both politically, and financially. All national prizes were sponsored by the Ministry.

Press-conference in the Ministry of Health attracted mass media. Registration entry forms and information about the campaign have been printed in many central newspapers, translated on TV and radio. 100 million adult people has been covered by central mass media in this way. In addition local mass media disseminated information as well.

One of the new approaches in implementing the campaign was involvement of a recently created public nongovernmental organization. Namely Russian pharmaceutical association assisted the campaign by recruiting smokers through drugstores in regions.

**CINDI - Countrywide Integrated Noncommunicable Diseases Intervention WHO/EURO Programme ***Russian CINDI demonstration programmes - Arkhangelsk, Chelyabinsk, Krasnodar, Mirnij, Novosibirsk, Pitkäranta, Rostov-on-Don, Tomsk, Tver.

Smoke Free Europe Conference Abstracts - 19 SEP 1996

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