R.J. REYNOLDS
Extracted from SCARCNet (February 1996)
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R.J. REYNOLDS TOBACCO COMPANY - PROFILE
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RJ Reynolds Tobacco Company is the #2 cigarette company in
the U.S., with a 26.7 percent market share in 1994, down from
30.6 percent in 1993 and 28.8 percent in 1992. It is a
subsidiary of RJR Nabisco, which manufactures and markets
consumer packaged goods. RJR Nabisco also owns RJ Reynolds
Tobacco International, Inc., which handles international tobacco
sales. RJR Nabisco's other interests are primarily in food;
Nabisco Foods Group is the largest manufacturer and marketer of
cookies and crackers in the United States. In early 1989, RJR
Nabisco was bought by Kohlberg Kravis Roberts & Co. in one of the
largest corporate takeovers ever, but as of March 1995, KKR & Co.
ended its involvement with RJR, and representatives from KKR say
that the company's investment in RJR was disappointing.
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ADDRESSES
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Corporate Headquarters
RJR Nabisco
1301 Avenue of the Americas
New York, NY 10019
(212) 258-5600
R.J. Reynolds Tobacco Company
P.O Box 2959
Winston-Salem, NC 27102
(919) 741-5000
Shareholder Inquiries
First Chicago Trust Company of New York
P.O. Box 2500
Jersey City, NJ 07303-2500
(201) 324-0498
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BOARD OF DIRECTORS -- RJR NABISCO
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John T. Chain, Jr.
Executive Vice President
Safety & Corporate Support
Burlington Northern Railroad
and Former Commander-in-Chief of the
Strategic Air Command, USAF
Julius L. Chambers
Chancellor
North Carolina Central University
John L. Clendenin
Chairman and CEO
Bell South Corporation
H. John Greeniaus
Chairman and CEO
Nabisco Foods Group
Ray Groves
Board Member
(elected in 1995)
Charles M. Harper
Chairman of the Board,
CEO of RJR Nabisco
James W. Johnston
Chairman and CEO,
R.J. Reynolds Tobacco Company
Henry Kravis
Founding Partner
Kohlberg Kravis Roberts
John G. Medlin, Jr.
Chairman
Wachovia Corporation
Rozanne L. Ridgway
Former Assistant Secretary of State
& Co-Chairman of the Atlantic Council of the United States
Key Officers
============
Steven F. Goldstone
Chairman and CEO
RJR Nabisco
James W. Johnston
Chairman and CEO,
R.J. Reynolds Tobacco Company
Pierre de Labouchere
President and CEO,
R.J. Reynolds Tobacco International
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PRINCIPAL CIGARETTE BRANDS
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DOMESTIC
Winston
Salem
Camel
Doral
Monarch
Vantage
More
NOW
Magna
Century
Sterling
INTERNATIONAL
Camel
Winston
Salem
Dorchester
Gold Coast
Aspen
Golden Bridge
Monte Carlo
YSL
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US SUBSIDIARIES OF RJR NABISCO
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Nabisco, Inc.
1301 Ave. of the Americas
New York, NY 10019
R.J. Reynolds Tobacco Company
401 N. Main St.
Winston Salem, NC 27102
Tel: 910-741-5000
Fax: 910-741-4238
The Archer Company
P.O. Box 2716
Winston Salem, NC 27102
Tel: 910-741-5000
Arjay Equipment Corporation
Plaza Bldg, 401 N. Main St, 14th Fl.
Winston Salem, NC 27102
Tel: 910-741-3166
Arjay Holdings, Inc
Plaza Bldg, 401 N. Main St, 14th Fl.
Winston Salem, NC 27102
Tel: 910-741-3166
R.J. Reynolds Tobacco Intl, Inc.
401 N. Main St.
Winston Salem, NC 27102
Tel: 910-741-5000
Fax: 910-741-3177
-- Source: 1995 DIRECTORY OF CORPORATE AFFILIATIONS
Following is a sample of RJR Nabisco brands:
A.I. Steak Sauce
Better Cheddars
Blue Bonnett
Breath Savers
Bubble Yum
Carefree gum
Cream of Wheat
Egg Beaters
Fleischman's
Grey Poupon
Honet Maid
Lifesavers
Lorna Doone
Mr. Phipp's Pretzel Chips
Milk-Bone Brand
My*t*Fine Puddings and Pie Fillings
Nabisco cookies and crackers
Now and Later
Original Premium Saltines
Ortega Mexican Foods
Planters
Stella D'Oro products
-- Source: 1992 Annual Report, 1994 Annual Report
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SALES -- RJR
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DOMESTIC MARKETSHARE
1992: 28.8%
1993: 30.6%
1994: 26.7%
DOMESTIC MARKET SHARE PER BRAND
( * indicates no figure was provided)
Mkt. Share (%)
Percent
1993 1994
PREMIUM
BRANDS
Winston 6.7 5.8
Salem 3.9 3.8
Camel 3.9 4.0
Vantage 1.3 1.2
More 0.7 0.6
Now 0.6 0.5
All
Others * *
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TOTAL PREMIUM 17.1 15.9
DISCOUNT
BRANDS:
@ Forsyth 3.1 2.5
@ Monarch 2.5 1.8
@ Best Value 2.4 0.9
Doral 4.6 5.1
Sterling 0.5 0.2
Magna 0.3 0.1
Century 25s 0.1 0.1
TOTAL ---------------------
DISCOUNT 13.5 10.8
TOTAL
DOMESTIC 30.6 26.7
-- Source: Maxwell Report, TOBACCO REPORTER, March 1995, April
1995.
@ In past reports, Forsyth, Monarch, and Best Value were
totaled and listed as Black & White/Private Label.
* The company is introducing a new brand, Slim Price, which
will sell for as low as 99 cents in some states. Slim Price
is a private-label brand and will be largely marketed east
of the Mississipi. Jack's brand, another RJR private label
brand marketed by Wawa Convenience stores, will be a West
coast brand. (sdb 2/15/94)
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Advertising
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Advertising Spending on Top Brands
(in millions of $)
(Measured media only. Measured media includes newspapers,
magazines and Sunday magazines, outdoor, network TV, spot TV,
syndicated TV, cable TV networks, network radio, spot radio.
Unmeasured media includes direct mail, promotion, co-op,
couponing, catalogs, special events.)
BRAND 1994 1993 1992 1991
(* indicates no figure is available)
(dollars in thousands)
Camel 32,413 42,912 22,987 33,818
Winston 12,206 17,604 14,279 46,049
Salem * * 9,517 9,682
Doral 6,223 2,347 8,108 1,187
Sterling * * 7,194 6,568
-- Sources: ADVERTISING AGE, September 29, 1993; ADVERTISING
AGE, September 29, 1995. (sdbs 10/12/93, 11/7/95)
* In 1994, the FTC decided in a 3-2 vote not to take action
against the Joe Camel advertising campaign as an unfair
trade practice. The commissioners who voted no issued a
joint statement: "Although it may seem intuitive to some
that the Joe Camel advertising campaign would lead more
children to smoke, or lead children to smoke more, the
evidence to support that intuition is not there." (sdb
6/08/94)
* The Camel Cash promotion is one of the most successful in
cigarette history, with more than one million people sending
in Camel bucks for such items as apparel, baseball caps,
mugs, cigarette lighters, and fishing lures. (sdb 10/21/93)
Reynolds recently published its 5th Camel catalog. (sdb
2/18/94)
* The Camel campaign introduced female camels in early 1994,
with a four-page, full-color, fold out ads featuring Joe's
place, a duplex bar crowded with male and female camels
shooting pool, playing darts and cards, talking and smoking
or holding lit cigarettes. The ad appeared in such
magazines as PEOPLE, US, GLAMOUR, REDBOOK, and SPORTS
ILLUSTRATED. (sdb 2/18/94)
* Three studies published in the December 11, 1991 JOURNAL OF
THE AMERICAN MEDICAL ASSOCIATION focused on Joe Camel and
the correlation between advertising and youth consumption.
The most widely publicized study asked children between the
ages of three and six to match cards with advertising logos.
Almost one-third of 3-year-olds in the study correctly
matched "Old Joe" with cigarettes and among the 6-year-olds
there was no significant difference between the percentage
who recognized Joe and the percentage who matched the Disney
Channel television logo with Mickey Mouse.
Another study found that recognition of the Old Joe campaign
was much higher among young people than adults and, more
importantly, that youth consumption of Camels has gone way
up since the campaign began. The study found that Camels
are now smoked by 33 percent of smokers under the age of 18,
compared with less than one percent before the launch of the
Old Joe campaign in 1988.
The third study also found a correlation between brand
recognition and consumption and concluded that Camels are
now (as of 1991) the second most popular brand (after Philip
Morris' Marlboro) among young adults and teenagers and are
expecially popular among those between 12 and 17.
* A 1993 study by John Pierce, a researcher at the University
of California, San Diego, found that an increasing number of
California teenagers began smoking because of the Joe Camel
advertising campaign.
Pierce analyzed more than 15 years of smoking trends among
8,000 California teenagers ages 16 to 18 in order to
demonstrate the impact of the Camel campaign launched in
1988. The number of California adolescents who started
smoking declined from 12.5 percent in 1975 to a low of 6.2
percent in 1988. With the introduction of Joe Camel in
1988, the rate of adolescent smoking climbed by 0.7 percent
a year through 1990. (sdb 12/8/93)
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FINANCES -- RJR
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NET SALES
(in millions of dollars)
1994 1993 1992
R.J. Reynolds Tobacco
Company (RJRT) $4,570 $4,949 $6,165
R.J. Reynolds Tobacco
International, Inc.
(Tobacco International) 3,097 3,130 2,862
TOTAL TOBACCO 7,667 8,079 9,027
Nabisco 7,699 7,025 6,707
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TOTAL 15,366 15,104 15,734
OPERATING INCOME
(in millions of dollars)
1994 1993 1992
RJRT 1,110 480 1,704
Tobacco International 716 413 537
TOTAL TOBACCO 1,826 893 2,241
Total Food 931 624 769
Headquarters -207 -139 -112
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2,550 1,378 2,898
* Tobacco (both domestic and international) accounted for 50
percent of all sales in 1994, down from 53 percent in 1993
and 57 percent in 1992.
-- Source: 1994 Annual Report
* RJR Nabisco was ranked number 120 in BUSINESS WEEK'S top
1000 U.S. companies of 1994 with a market value of $7.6
million. (sdb 3/24/95)
* In March 1995, Kohlberg, Kravis, and Roberts Co. ended its
involvement with RJR Nabisco, filing with the Securities and
Exchange Commission to divest itself of its last remaining
shares of the company. It bought the company in a leveraged
buyout in 1989 and then opened the shares to the public in
1991. All of the KKR board members, including the founding
partners, will not seek re-election to the RJR Nabisco board
of directors. Overall, KKR was very disappointed with its
investment in RJR Nabisco. (sdb 3/16/95)
* Investors Carl Icahn and Bennett LeBow, who together own 4.8
percent of RJR Nabisco, have been pushing the company to
spin off its food business, arguing that it will increase
the value of the stock by freeing it from tobacco's
liability concerns. LeBow also owns the Liggett Tobacco Co.
(sdb 1/3/96, 1/4/96)
* According to a May 1993 FORBES article, RJR Nabisco has an
annual free cash flow of $1.85 billion after taxes, interest
and capital spending, compared to Philip Morris' cash flow
of $5.31 billion. (sdb 5/6/93)
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NEWS -- RJR
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[NOTE: "Sdb" represents SCARC Daily Bulletin, which is a searchable
database in SCARCNet. To access the database, choose #3, Advocacy
Resources, from the Main Menu. Then choose #1, Advocacy Database;
#1, News Database; #3 to search by keyword and enter the sdb date.]
DOMESTIC
* In March 1995, the Manville Corporation sued RJ Reynolds in
order to end its glass fiber supply contract prematurely.
RJR was supposedly going to use the glass fiber in a new
smokeless cigarette. This suit is one of several attempts
made by companies to distance themselves from the tobacco
industry. (sdb 4/3/95)
* RJ Reynolds produced a "smokeless" cigarette that
produces less smoke and tar than a standard cigarette, but
the new cigarette, called Eclipse, contains the same amount
of nicotine and carbon monoxide as any other cigarette. The
company states that Eclipse reduces the amount of second-
hand smoke by 85 to 90 percent.
* RJ Reynolds Tobacco Co. CEO James W. Johnston appeared
before the House Subcommittee on Health and the Environment
on April 14, 1994, along with the other chief executives of
the other top U.S. tobacco companies. He said he did not
believe nicotine was addictive. (sdb 4/15/94)
INTERNATIONAL
* RJ Reynolds bought a $55 million stake in Tanzania's largest
tobacco company. Investing in the Tanzanian Cigarette
Company will give RJR access to the markets of 22 countries
in Africa. The deal is the largest private-sector
investment in the country since its independence in 1961,
RJR said. (sdb 1/3/96)
* RJ Reynolds opened a cigarette factory in Romania able
to produce about 480 million cigarettes a year. The company
is investing $40 million in the Romanian cigarette market,
the second-largest in Eastern Europe. (sdb 4/28/95)
* RJR Tobacco International has grown over the past five
years, nearly doubling its profitability between 1990 and
1994, going from $413 million to $755 million in earnings.
The company now has 21 operations in 16 countries outside
the United States. Its key markets include Spain, Canada,
Germany, Puerto Rico, France, Malaysia, Switzerland,
Holland, the former Soviet Union, and Eastern and Central
Europe. (sdb 4/20/95)
* RJR Tobacco International has made five major acquisitions
in the former Soviet Union; most recently, it bought a candy
and cookie factory in Kazakhstan, where it plans to produce
some 10 billion Camel and Winston cigarettes by 1997 or
1998. The company plans to invest $100 million in this new
venture within the next five years. (sdb 7/7/94)
* RJRTI invested $50 million on a new manufacturing facility
in Turkey, which, when finished, will have a production
capacity of 10 billion cigarettes annually. The company
plans to invest $50 million more in Turkey over the next
decade. (1992 Annual Report)
* In 1992, the company acquired the Satoraljujhely cigarette
factory in Hungary, with an annual production of 5.5 billion
cigarettes. (1992 Annual Report)
* Also in 1992, RJRTI began construction on a $33 million
cigarette production facility in Warsaw, Poland. (1992
Annual Report)
* RJRTI has a joint venture with a manufacturing facility in
China. (1993 Annual Report)
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PHILANTHROPY AND POLITICAL FUNDING
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Below are samplings of RJR's activities in philanthropy and
political funding. The list is by no means exhaustive.
* RJR Nabisco was the sixth largest contributor of soft money
to the Republican party between January 1, 1993 and November
28, 1994, giving $414,752. Soft money is money given for
party-building activities such as get-out-the vote drives;
it falls outside the law prohibiting corporations from
giving contributions in connection with a federal election.
(Common Cause, "The Beat Goes On," January 11, 1995)
* Between 1985 and 1994, RJR Nabisco gave $4,879,975 in
federal political action committee (PAC) and soft money
donations. (Common Cause, "Can't Kick the Habit," March 24,
1995)
* In the first seven months of 1992, RJR Nabisco was the
tobacco industry's biggest political donor, giving $299,000
to the Democrats and $426,100 to the Republicans, for a
total of $725,100 through June 30th. (sdb 8/27/92)
* "The industry is probably the most sophisticated political
giver around. They give anywhere and everywhere. They give
direct hard money to congressional campaigns, soft money to
presidential campaigns, foundations affiliated with elected
officials and the favorite charities of politicians."
(Ellen Miller, director of Center for Center for Responsive
Politics, sdb 1/10/94)
* RJ Reynolds contributed $500,000 to the 1995 season points
fund for NASCAR's stock car series. RJR's Winston brand is
the series' sponsor. (sdb 1/9/95)
* In 1992 RJR Nabisco contributed over $45,000,000 to various
charities, funds, and grants. The company's primary
interests are education, human services, civic organizations
and civic development, united funds, cultural programs, and
arts and culture. Recent recipients have been National 4-H
Council, International Life Sciences Institute, and Duke
University College of Arts and Sciences. (NATIONAL
DIRECTORY OF CORPORATE PUBLIC AFFAIRS 1995)
* RJR Nabisco has given more than $51 million to colleges and
univiersities in the Carolinas. (sdb 11/17/93)
* Most of the company's philanthropy is centered around
education, with two main programs. In March 1992, RJR
Nabisco launched an initiative to put post-secondary
education within the reach of the children of U.S.
employees, through a variety of financial aids, such as
matched savings, loan subsidies and scholarships. Other
parts of the program include work skills training for
employees, release time to enable parents to accompany
children to school, employee workshops to help employees
become more active in reforming local school programs, and
cash grants of up to $2,000 to help employees fund special
programs or major changes in their local school systems.
The RJR Nabisco Foundation awarded $9 million to 14 public
schools in 1992 to develop promising new educational
initiatives as part of the foundation's three-year-old Next
Century Schools program. The foundation has given a total
of $30 million to the Next Century Schools program, to 43
different schools in 24 states and the District of Columbia.
(1992 Annual Report)
[The 1994 and 1993 Annual Reports did not report on any
philanthropic activities.]