WPC O͝k)SN}22a$qVPŜPJFU—nՀqۼ0plǒ+^֘88^Z_ =#s0 *~[ 3Xq x I~۠Qs O$+1\GnB9a-Z_r3G'g'ǵVo!>3┓'ɥOht5DŽU0:|r{Jy}icܘ_t`t8-fxOw]2KKќnďi.DnrLB$ eMh(@7 2@']WhZ$\Yܠ2ViQ$<]T 1tO9 gEIk j[1.)f\>Al.Ď## UN %C 0II? 0 : 0 D  w@ 4E Y h a fm TZQqS7  BHP DeskJet 540 PrinterDESKJETC ,,,, 0 (9 Z 6Times New Roman RegularX(%$UKUS.,..,,        TRW\6&A4W\6&A46&A46&A4T"UK   ?  $UKUS.,..,,        "UK      1    Documentsalsoreadfromthe39,000 privilegeditemsasdecipheredon  .((3 $ %!UKUS.,..,,        TRWl6&A43' 6&A43'T"UK        0  (#$  0   "$UKUS.,..,,        "UK      10    BrownandWilliamsoncollection465261690465261694. hijklmDnopq%3|xq  $UKUS.,..,,        "UK      2    Batesno.2044046539,SmokescreendocumentPM25903 "$UKUS.,..,,        "UK      4    Batesnos.204837705204837706,SmokescreendocumentPM26317 "$UKUS.,..,,        "UK      5    Batesnos.25010476712501047673,SmokescreendocumentPM27143  $UKUS.,..,,        "UK      3    Batesnos.20440465532044046555 "$UKUS.,..,,        "UK      10    BATcollection,Batesno.400649145400649146 "$UKUS.,..,,        "UK      8    PhilipMorriscollectionBatesnos.25000120982500012099 g "$UKUS.,..,,        "UK      7    "MediaTrainingforJ.Scully,PresidentPhilipMorrisK.K.,February27,1996.Bates  nos.2500121510and2500121524,SmokescreendocumentPM26965 - "$UKUS.,..,,        "UK      9    Batesnos.2048537855,2048306819,2047623367,SmokescreendocumentsPM159509,  158774,157864 "$UKUS.,..,,        "UK      11    TobefoundatH "$UKUS.,..,,        "UK      6    PM250001209899. d %!UKUS.,..,,        TRWl6&A43' 6&A43'T"UK    qq 73XXdd7ppqpTRY 3' LetterWl6&A43' Letter 6&A4TpqqqqTRWl6&A4Wl6&A4 6&A4 6&A4Tq@ aTOBACCOINDUSTRYDOCUMENTSINTHEMINNESOTADEPOSITORY:@@ a@@ a@ @ @@ a@@ a #  1      @ @ @@ a d    ` IMPLICATIONSFORGLOBALTOBACCOCONTROL  b  @  aBriefingPaperNo.6(October1998),workinprogress,  & @abyNorbertHirschhorn,MD @ a MarketingtoYouthinSeveralCountries L     OnApril29,1995,SteveParrish,SeniorVicePresidentforWorldwideRegulatoryAffairs r  ofPhilipMorrisCompanies,Inc.SpoketothePMBoardofDirectorsattheSeaIslandRetreatinGeorgia(USA).HeemphaticallystatedthatPMsgoalworldwidewas tohelpshaperegulatoryenvironmentsthatenableourbusinessestoachievetheirobjectivesinallofthelocationswheretheydobusiness. h #  2      ׀Chiefamongtheaimsofshapingwastodevelopavoluntary ^ codetomarketonlytoadults,andtolaunchindustrydrivencampaignsworldwideagainstyouthsmoking( ItstheLawintheUSA,forinstance).Twoexamplesweregiven:In Poland , we " ledaneffortthatpreventedlegislationtofurtherrestricttobaccoadvertising,bydevelopinganindustryadvertisingcodeofconduct.In Russia , theMoscowcitygovernmentwasprepared " torunaverynegativeantismokingbillboardcampaign.PMwaspresentatameetingontheissueandofferedtotakepartintheprogramprovideditfocusedsolelyonyouth[accessinmarginnote].Asaresult,whatmayhavebeenabroad,verynegativecampaignisnowapositiveyouthorientedbillboardprogramcarryingthetaglineSmokingcanwait.InahanddeletedparagraphParrishwrotefurther:Acoreissuehereisyouthsmoking,andourintentoverthenextfiveyearsistotakeeffectiveactionsandtoputsufficientresourcesbehindthoseactions,sothatwesignificantlyincreaseourcredibilityonthiscriticalissue. #  3       '