| UICC GLOBALink Presents... |
|
The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 15 Children and teen smoking |
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| | A 1974 RJR board of directors report states: "Winston and Salem show comparative |
| | weakness against Marlboro and Kool among these younger smokers...Thus, our |
| | strategy becomes clear...Direct advertising appeal to the younger smokers." |
| | American Medical News, February 2, 1998, p. 25 |
| | tobacco reference guideg (artefact pour saut |
| | "All the information I've ever received from our member companies is that they don't |
| | market to youth." |
| | Walker Merryman, vice president, the Tobacco Institute |
| | tobacco reference guideg (artefact pour saut |
| | "If you are really and truly not going to sell to children, you are going to be out of |
| | business in 30 years." |
| | Bennett LeBow, Liggett Chairman Smoke Less States Tobacco News, Spring 1998 |
| | tobacco reference guideg (artefact pour saut |
| | Of the four million adolescents who smoke, more than three-quarters come from |
| | homes where one or both parents also smoke. |
| | American Medical News, January 24, 1994, p. 11 |
| | tobacco reference guideg (artefact pour saut |
| | A 1950 item in the United States Tobacco Journal included the following: "A massive |
| | potential marker still exists among women and young adults, cigarette industry leaders |
| | agreed, acknowledging that recruitment of these millions of prospective smokers |
| | comprises the major objective for the immediate future and on a long term basis as |
| | well." |
| | Smoke and Mirrors, p. 177 |
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| | Thursday, July 06, 2000 | Page 3 of 36 |
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Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |