UICC GLOBALink Presents...
The Tobacco Reference Guide
by David Moyer, MD.


Chapter 15 Children and teen smoking

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A 1974 RJR board of directors report states: "Winston and Salem show comparative

weakness against Marlboro and Kool among these younger smokers...Thus, our

strategy becomes clear...Direct advertising appeal to the younger smokers."

American Medical News, February 2, 1998, p. 25

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"All the information I've ever received from our member companies is that they don't

market to youth."

Walker Merryman, vice president, the Tobacco Institute

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"If you are really and truly not going to sell to children, you are going to be out of

business in 30 years."

Bennett LeBow, Liggett Chairman Smoke Less States Tobacco News, Spring 1998

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Of the four million adolescents who smoke, more than three-quarters come from

homes where one or both parents also smoke.

American Medical News, January 24, 1994, p. 11

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A 1950 item in the United States Tobacco Journal included the following: "A massive

potential marker still exists among women and young adults, cigarette industry leaders

agreed, acknowledging that recruitment of these millions of prospective smokers

comprises the major objective for the immediate future and on a long term basis as

well."

Smoke and Mirrors, p. 177

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