UICC GLOBALink Presents...
The Tobacco Reference Guide
by David Moyer, MD.


Chapter 15 Children and teen smoking

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Before RJR Nabisco purchased the Weekly Reader, which now reaches more than 8

million school children, 62% of its tobacco articles were anti-smoking. After the

purchase, the figure dropped to 24%.

Washington Monthly, December 1995, p. 5

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The more than one million young people who start to smoke each year will add an

estimated $10 billion to the cost of health care in the US during their lifetimes.

Tobacco Use, p. 34

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In response to the question "Do you think that you will be smoking cigarettes five years

from now?" nearly 9 of every 10 high school seniors who smoked predicted they

would be off the habit. But in follow-ups of those who smoked a pack a day, 70% were

still smoking a pack or more five or six years later.

US News and World Report, September 26, 1994, p. 24

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One third to one half of children who experiment with even a few cigarettes go on to

become regular smokers, a process that takes an average of two to three years.

American Journal of Public Health, April 1994, p. 544

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About 30% of cigarette experimenters eventually become established smokers; in

California, over half (50.7%) of 17 year-olds had experimented with cigarettes. A

University of California, San Diego study estimated that tobacco promotional

activities influenced 34% of these adolescents, or 17% of the total population of this

age, to experiment with cigarettes before they reached age 18. Nationally, this would

be over 700,000 adolescents each year. This is the first longitudinal evidence that

tobacco promotional activities are causally related to the onset of smoking.

JAMA, February 18, 1998, pp. 511-515

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