UICC GLOBALink Presents...
The Tobacco Reference Guide
by David Moyer, MD.


Chapter 15 Children and teen smoking

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One cigarette marketing plan noted, "The industry is dominated by the companies

who respond most effectively to the needs of the younger smoker."

British Medical Journal, August 23, 1997, p. 439

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"However intriguing smoking was at 11, 12 or 13, by the age of 16 or 17 many

regretted their use of cigarettes for health reasons and because they feel unable to

stop smoking when they want to. By the age of 16, any peer pressure to initiate others

to smoking is gone. In fact, smokers openly bemoan the sight of 11 or 12 year olds

that they see smoking, and in effect, the 16 year olds now act towards their juniors as

their own parents act towards them ..."

From "Project 16", a 1977 Canadian focus group report for Imperial Tobacco

(Smoke and Mirrors, p. 167)

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"...don't underestimate the industry's commitment to finding powerful nonverbal hooks,

particularly for young beginning smokers. A lot of psychologists are reportedly on the

payroll, and rumor has it that they include child psychologists, too."

U.S. News and World Report, June 2, 1997, p. 18 (John Leo)

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The message of Philip Morris to youth is "you shouldn't smoke unless you're a mature

adult." That is nothing but a dare and an enticement or children to smoke. One of the

main reasons children smoke is to appear mature and adult.

New York Newsday, January 7, 1992

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"While RJ Reynolds plasters 'Joe Camel' billboards and signs everywhere, they then

go and hire actor Danny Glover to appear in ads that say the company really doesn't

think that 'kids' should smoke.... Do we really think that the fox truly cares about the

safety of the chickens?"

Rev. Jesse W. Brown, Jr., (SCARC Action Alert, May 7, 1993)

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