| UICC GLOBALink Presents... |
|
The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 15 Children and teen smoking |
| | tobacco reference guideg (artefact pour |
| | globalink (artefact pour saut de ligne) |
| | Philip Morris sells more than $1 billion worth of Marlboro cigarettes to underage |
| | smokers each year just in the United States. |
| | JAMA, March 17, 1993, p. 1356 |
| | tobacco reference guideg (artefact pour saut |
| | From 1991 to 1994, smoking increased by 30% among eighth graders, 20% among |
| | 10th graders, and 12.5% among high school seniors. |
| | US News and World Report, July 31, 1995, p. 8 |
| | tobacco reference guideg (artefact pour saut |
| | A study in the October 17, 1995 issue of the Journal of the National Cancer Institute |
| | refutes the tobacco industry's claim that peer pressure, not marketing, is the biggest |
| | factor in a teen's decision to smoke. Researchers at the Cancer Prevention and |
| | Control Program of the University of California, San Diego, found young adolescents |
| | are twice as likely to be influenced by cigarette advertising and promotion than by |
| | pressure from peers and family, demographic characteristics or school performance. |
| | American Medical News, November 6, 1995 |
| | tobacco reference guideg (artefact pour saut |
| | Another study by the San Diego researchers, published in the November 1995 issue |
| | of Health Psychology, found that each innovative tobacco marketing campaign since |
| | the 1890's has led to a major increase in the number of 14- to 17-year olds who |
| | became regular smokers. For example, in the late 19th century, when cigarette |
| | advertising was aimed exclusively at males, a major marketing war occurred between |
| | Allen and Ginter Co. and James Duke. Allen and Ginter incorporated suggestive |
| | pictures of a woman in each cigarette pack. This reportedly sent youths scrambling |
| | after them, and their smoking rates surged. In the mid-1920's, Chesterfield cigarettes |
| | introduced the first successful campaign directed at women with its "Blow Some My |
| | Way" slogan. The researchers documented a three-fold increase in the number of 14- |
| | to 17-year old girls who became smokers during the campaign. |
| | American Medical News, November 6, 1995 |
| | tobacco reference guideg (artefact pour saut |
| | tobacco reference guideg (artefact pour |
| | Thursday, July 06, 2000 | Page 5 of 36 |
| | globalink (artefact pour saut de ligne) |
Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |