| UICC GLOBALink Presents... |
|
The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 17 Smokeless Tobacco |
| | tobacco reference guideg (artefact pour |
| | Smokeless Tobacco: U.S. Tobacco Company |
| | globalink (artefact pour saut de ligne) |
| | US Tobacco had a 153.5% return on equity in 1996, and an average of 73.9% a year |
| | return on capital in the last five years. |
| | Forbes, January 13, 1997, p. 161 |
| | tobacco reference guideg (artefact pour saut |
| | The US Tobacco Company spent $1 million as an official sponsor of the 1980 Winter |
| | Olympics. |
| | NEJM, May 12, 1988, p. 1281 |
| | tobacco reference guideg (artefact pour saut |
| | US Tobacco, the major manufacturer of spitting tobacco, spends half its advertising |
| | budget on "young adults", although young adults make up only 2% of the company's |
| | market share. "The point is that unless you hook them young, you may not hook them |
| | at all." |
| | JAMA, September 25, 1996, p. 998 |
| | tobacco reference guideg (artefact pour saut |
| | US Tobacco "virtually invented a market for chewing tobacco beginning in 1970." |
| | Before this time, the habit did not exist among young people. |
| | Smokescreen, p. 77 |
| | tobacco reference guideg (artefact pour saut |
| | "Before the top smokeless tobacco company, US Tobacco (now called UST), |
| | launched a deliberate campaign to hook kids, the habit was confined to older men |
| | and was fast disappearing; fewer than 2 percent of young men ages 17 and 18 |
| | chewed or dipped tobacco. But then US Tobacco added sweet flavorings like cherry; |
| | created product lines with graduated nicotine strength; hired baseball players to flack |
| | that chewing tobacco was cool; sponsored rock concerts and rodeos; and through |
| | promotions for its starter product, Skoal Bandits, slyly implied that chew was a cool |
| | way for teens to rebel." |
| | Mother Jones magazine, May-June 1996, p. 3 |
| | tobacco reference guideg (artefact pour saut |
| | tobacco reference guideg (artefact pour |
| | Thursday, July 06, 2000 | Page 26 of 30 |
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Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |