| UICC GLOBALink Presents... |
|
The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 17 Smokeless Tobacco |
| | tobacco reference guideg (artefact pour |
| | Smokeless Tobacco: U.S. Tobacco Company |
| | globalink (artefact pour saut de ligne) |
| | Skoal and Copenhagen, the smokeless tobacco brands preferred by adolescents, |
| | are promoted on television by their sponsorship of "monster" truck shows, drag |
| | racing, stock car racing, and rodeos. "The harmful effects of tobacco are camouflaged |
| | against the backdrop and thrill of athletic victory". |
| | American Journal of Public Health, March 1992, p. 353 |
| | tobacco reference guideg (artefact pour saut |
| | Celebrity athletes signed up by US Tobacco to promote the pleasures of dipping |
| | Skoal in advertisements and personal appearances have included football players |
| | Walt Garrison, Nick Buoniconti, Earl Campbell, Terry Bradshaw, and Lawrence |
| | Taylor, as well as baseball players Bobby Mercer and Carlton Fisk. A new "macho" |
| | image is now conveyed by these sports stars and other celebrity role models. |
| | Common Cause magazine, Summer 1993, and Smokeless Tobacco and Health, p. |
| | xli |
| | tobacco reference guideg (artefact pour saut |
| | US Tobacco commands 87% of the US snuff market, and was the single most |
| | profitable company on the New York Stock Exchange in 1993, with profits of more |
| | than 50 cents for every dollar of revenue. |
| | Tobacco Control, Winter 1994, p. 299 |
| | tobacco reference guideg (artefact pour saut |
| | US Tobacco Company sales in 1991 rose 18% from the previous year to $773 |
| | million, and profits were $266 million. A Kidder Advisory on the stock market called |
| | UST "very well positioned in a high-growth, highly profitable industry". |
| | Spit Tobacco and Youth, p. 9 |
| | tobacco reference guideg (artefact pour saut |
| | US Tobacco Company sales reached $1 billion in 1992. |
| | Common Cause magazine, Summer 1993 |
| | tobacco reference guideg (artefact pour saut |
| | tobacco reference guideg (artefact pour |
| | Thursday, July 06, 2000 | Page 30 of 30 |
| | globalink (artefact pour saut de ligne) |
Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |