Chapter 24 Women and smoking

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Women and smoking: General

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"Cigarette ads promise emancipation, whereas in reality smoking is yet another form

of bondage for women."

Judith Mackay, M.D. (The Doctor-Activist, Ellen Bassak, 1996, p. 42)

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Tobacco advertising links smoking with women's emancipation and achievement of

equality with men. Themes like "You've come a long way, baby" and the introduction of

a new cigarette "For women who know the meaning of free" testify to the continuing

marketing appeal of stressing independence and equal right to enjoyment.

NEJM, November 19, 1987, p. 1343

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Currently, about 12% of women smoke worldwide, compared to 42% of men. But the

World Health Organization estimates that the prevalence of female smoking will rise to

20% by the year 2025 based on current trends. The number of women smokers will

increase from the current 187 million to about 532 million in 2025, 80% of whom will

live in developing countries. And lung cancer, now the fifth leading cause of cancer

deaths among women in the world, will become the number one cause, as it already is

for men (and American women).

American Medical News, August 10, 1998, p. 20

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From 1979 to 1985, the smoking prevalence among women who were less educated

and had lower socioeconomic status increased from 40 percent to 44 percent.

Strategies To Control Tobacco Use, p. 277

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Thursday, July 06, 2000

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