Chapter 24 Women and smoking

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Women and smoking: Historical

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American women began to smoke in great numbers shortly after the country became

independent. A 1799 pamphlet in Massachusetts blamed the rise in fires on "the

smoking of cigars by women in bed."

San Francisco Chronicle, January 19, 1997, p. 7

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"Women - when they smoke at all - quickly develop discriminating taste...That is why

Marlboros now ride in so many limousines, attend so many bridge parties, repose in

so many hand bags."

1927 ad for Marlboro, a new women's cigarette

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In 1929 a US senator declared: "Not since the days when the vendor of harmful

nostrums was swept from our streets, has this country witnessed such an orgy of

buncombe, quackery and downright falsehood and fraud as now marks the current

campaign promoted by certain cigarette manufacturers to create a vast woman and

child market."

Preventing Tobacco Use Among Young People, 1994 Surgeon General report, p.

166

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In the 1920's tobacco companies viewed the prospective female market as "opening

a new gold mine right in our front yard." The American Tobacco Company promoted

cigarettes as "symbols of freedom," and organized women in the 1929 New York

Easter parade to carry placards identifying their cigarettes as "torches of liberty."

1994 Surgeon General report, p. 165

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Thursday, July 06, 2000

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