Chapter 24 Women and smoking

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Women and smoking: Historical

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In 1929 a band of glamorous Manhattan debutantes marched down Fifth Avenue in

the New York Easter Day parade. They brandished "torches of freedom" - Lucky

Strike cigarettes. This was a public relations coup for the American Tobacco

Company.

Harvard Magazine, July-August 1996, p. 19

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In 1930, actress Constance Talmadge in an American Tobacco ad said, "Light a

Lucky, and you'll never miss sweets that make

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you fat." Another ad showed a fat woman with the slogan "When Tempted To

Overindulge, Reach for a Lucky Instead."

They Satisfy, p. 101

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"Women, because their throats are more delicate than men's, particularly

appreciate...relief from the hot smoke of parched dry-as-dust tobacco, and are

switching to Camels everywhere."

Text from a color ad on the back cover of the January 8, 1932 issue of the Harvard

Alumni Bulletin, depicting young woman clutching skates and a pack of Camels.

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The US Tobacco Journal reported in 1950: "A massive potential market still exists

among women and young adults, cigarette industry leaders agreed, acknowledging

that recruitment of these millions of prospective smokers comprises the major

objective for the immediate future and on a long basis as well."

1994 Surgeon General report, p. 166

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Thursday, July 06, 2000

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