Chapter 24 Women and smoking

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Women and smoking: Historical

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In 1968 with its introduction of Virginia Slims, Philip Morris had an ad depicting a

Victorian-era scene with a girl in an old-fashioned bathing suit saying, "Just you wait.

Someday we'll be able to wear any bathing suit we what. Someday we'll be able to

vote. Someday we'll be able to smoke just like any man. Someday we'll even have our

own cigarette."

Ashes to Ashes, p. 316

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In the late 1960's, cigarette advertisements in women's magazines increased rapidly,

particularly the "You've come a long way, baby" campaign for the new Virginia Slims

brand. By 1973, smoking rates in girls younger than age 17 had increased by 110%

from 1967 levels, white initiation rates in women 18 or older remained unchanged.

"Tobacco advertising plays an important role in encouraging young people to begin

this lifelong addiction before they are old enough to fully appreciate its long-term

health risks."

JAMA, February 23, 1994, p. 611

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English women of high social class began to smoke cigarettes in public in the 1880's,

and in 1906, English railroad officials adopted special smoking cars for women. At

about this time, the "new spirit of liberation" spread to upper class women in the

United States, including Alice Roosevelt Longworth, daughter of TR.

Tobacco Advertising, p. 212

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In 1968, Philip Morris introduced the Virginia Slims brand with a major promotional

campaign targeting young females. Between 1968 and 1974, the proportion of

teenage girls smoking cigarettes nearly doubled from 8.4% to 15.3%.

Journal of Public Health Policy, Winter 1987, p. 500

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Thursday, July 06, 2000

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