Chapter 24 Women and smoking

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Women and smoking: Historical

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In 1910 a picture of Alice Roosevelt Longworth, TR's daughter, appeared on the front

page of the Woman's Daily, as she was accused of the dastardly act of smoking in

public. In 1927, society had changed, and she posed for an ad for Luckies.

Tobacco Advertising, p. 218

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The first ad showing women smoking was in 1919 for Helmar's cigarettes.

Tobacco in History, p. 107

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Lucy Page Gaston in 1899 founded the Anti-Cigarette League with the goal of

"Abolition of the Cigarette in America." She campaigned tirelessly until her death in

1924. Cigarette consumption in the Untied States had increased fifty-fold between

1899 and 1924.

Tobacco Advertising, p. 205

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The first cigarettes marked specifically to women appeared between 1910 and the

early 1920's. They included Milo violets, Blue Peter, Ulissa, Gold Tip, and Marlboro.

Tobacco Advertising, p. 221-223

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Advertising genius Albert Lasker in 1922 was hired to boost sales for the American

Tobacco Co. After the suggestion "Get women to smoke, and you'll double your

market," he hired actresses and opera sopranos to endorse Lucky Strikes. For

women worried about their weight, he coined the slogan "Reach for Lucky Instead of a

Sweet." Lucky Strikes sales increased by 312% in the following year.

US News and World Report, March 7, 1994, p. 21 and NEJM, November 19, 1987,

p. 1343

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Thursday, July 06, 2000

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