| UICC GLOBALink Presents... |
|
The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 24 Women and smoking |
| | tobacco reference guideg (artefact pour |
| | Women and smoking: General |
| | globalink (artefact pour saut de ligne) |
| | The tobacco companies say that their advertising is not aimed at attracting new |
| | smokers, but only to get established smokers to switch to their brand. In 1984 Virginia |
| | Slims was introduced to Hong Kong, where only 1% of women smoked. It was clearly |
| | targeted at young women, with the usual images of beauty, slimness, and desirability, |
| | combined with clear messages of emancipation. But because so few women in Hong |
| | Kong smoked, the number who could brand switch was negligible, and the expensive |
| | advertising blitz seemed to be a clear attempt to create a new market. The same type |
| | of promotion aimed at women is seen in many developing countries, where currently |
| | only an average of 5% of women are smokers. |
| | Thorax 46:153, 1991 |
| | tobacco reference guideg (artefact pour saut |
| | A columnist noted in Vogue magazine a mini-catalogue of upbeat fashion items from |
| | "Virginia Slims Promotional Services." She remarked: "Maybe they ought to drop the |
| | stuff about fetal death and lung cancer and go with something like 'WARNING: |
| | Smoking cigarettes dramatically reduces the glamour value of your clothes and forces |
| | you to take them to the cleaners more often, which can damage the fabric.' Millions |
| | would quit tomorrow." |
| | Ann Conway, LA Times, March 4, 1994, p. E1 |
| | tobacco reference guideg (artefact pour saut |
| | In February 1994, Josephine Camel made her debut in multi-page spreads in major |
| | magazines. "It's a reckless and dangerous campaign to lure more young female |
| | smokers into the fatal confines of Joe's place." |
| | Sidney Wolfe, Public Citizen |
| | tobacco reference guideg (artefact pour saut |
| | For a given number of cigarettes smoked in a lifetime, women may run twice the risk |
| | that men smokers do for developing lung cancer. |
| | Associated Press, September 22, 1993 |
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| | Thursday, July 06, 2000 | Page 2 of 16 |
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Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |