| UICC GLOBALink Presents... |
|
The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 24 Women and smoking |
| | tobacco reference guideg (artefact pour |
| | Women and smoking: General |
| | globalink (artefact pour saut de ligne) |
| | Many women's cigarette brands use code words for weight control such as thin, slim, |
| | superslim, and long. These "diet terms" are effective in luring women to smoke |
| | because of the strong societal pressure to be thin. |
| | Tobacco Use: An American Crisis, p. 29 |
| | tobacco reference guideg (artefact pour saut |
| | Ads for Super Slims from Virginia Slims have photographs of ultra thin young women |
| | whose images have been elongated and bodies made to appear even more slender |
| | through trick photography. And ads for Capri Super Slims have the slogan "The |
| | Slimmest Slim." |
| | Tobacco Use, p. 65 |
| | tobacco reference guideg (artefact pour saut |
| | "Marketing experts have shrewdly promoted smoking as a way of remaining slim in a |
| | culture that this obsessed with thinness. Incorporation of 'slims' in the name of many |
| | current brands, prominent advertisements in Weight Watchers magazine, and pictures |
| | of very trim models in advertisements... suggest that cigarettes may help a woman |
| | lose weight or avoid gaining weight." |
| | NEJM, November 19, 1987, p. 1343 |
| | tobacco reference guideg (artefact pour saut |
| | Between 1960 and 1986, the rate of lung cancer increased fourfold among women |
| | smokers. |
| | The Harvard Guide, p. 58 |
| | tobacco reference guideg (artefact pour saut |
| | The number of female smokers ages 12 to 18 doubled between the mid-1970's and |
| | mid-1980's. |
| | The Harvard Guide, p. 582 |
| | tobacco reference guideg (artefact pour saut |
| | tobacco reference guideg (artefact pour |
| | Thursday, July 06, 2000 | Page 9 of 16 |
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Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |