Chapter 25 African Americans And Smoking

tobacco reference guideg (artefact pour

globalink (artefact pour saut de ligne)

75% to 90% of African Americans prefer menthol cigarettes, compared to 23% to

25% of whites. Among African American teenagers, 70% choose Newport and 12%

choose Kool, both menthol brands. "Menthol cigarettes were introduced in the 1930's,

but did not exceed 3% of the total market until 1949. By 1963 the market share was

16%, and by 1976 it was 28%. Sales to African Americans accounted for the vast

majority of this increase."

Western Journal of Medicine, March 1997, p. 191

tobacco reference guideg (artefact pour saut

Among smokers younger than age 18, blacks are much more likely than whites to

smoke menthol brand cigarettes - 70% of blacks compared to 9% of whites choose

Newport, and 12% of blacks and less than 1% of white adolescents prefer Kools.

1993 TAPS data reported by Campaign for Tobacco-Free Kids

tobacco reference guideg (artefact pour saut

"The majority of blacks... do not respond well to sophisticated or subtle humor in

advertising. They related much more overt, clear-cut story lines."

From a 1981 Reynolds marketing plan (San Francisco Chronicle, February 6, 1998,

p. A5)

tobacco reference guideg (artefact pour saut

Cigarette smoking is a major contributor to the short life expectancy of inner city black

men. Black men in Harlem are less likely to reach the age of 65 than are men in

Bangladesh.

NEJM, January 18, 1990, p.173

tobacco reference guideg (artefact pour saut

65% or more of black smokers use mentholated cigarettes, compared to 25% to 30%

of white smokers.

Respiratory Reviews, April 1999, p. 10

tobacco reference guideg (artefact pour saut

tobacco reference guideg (artefact pour

Thursday, July 06, 2000

Page 10 of 11

globalink (artefact pour saut de ligne)

First page of this chapter        Previous page of this chapter        Next page of this chapter Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink