Chapter 25 African Americans And Smoking

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The African American publications Jet, Essence, and Ebony are read by 47% of black

women and 38% of black men. Despite frequent discussions of health topics in lead

articles, Essence has never published an article on smoking, and in 40 years, Ebony

has never published a major article on tobacco, which is the leading cause of death

among African Americans. The leading advertiser in these three magazines is the

tobacco industry.

Tobacco Use, p. 65

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In 1993 the California Department of Health tried to place an ad in Essence magazine

showing three famous African American musicians who died from tobacco use.

Essence declined the ad because it was "too controversial." The director of Woman

and Girls Against Tobacco, which was to have co-sponsored the ad, said: "There is

an understanding in the ad industry that magazines that accept tobacco ads do not run

derogatory articles about tobacco."

Tobacco Industry Strategies, p. 10

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In the 1980's, football players Earl Campbell and Lawrence Taylor promoted the use

of Skoal Bandits spit tobacco.

Minorities and Cancer, p. 157

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Brown and Williamson presents annual "Kool Achiever" award (named for Kool

cigarettes) to people who want to improve the "quality of life in inner-city

communities."

Minorities and Cancer, p. 159

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Thursday, July 06, 2000

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