UICC GLOBALink Presents...
The Tobacco Reference Guide
by David Moyer, MD.


Chapter 26 Tobacco and the military

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Tobacco and the military: General

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At a 1991 Blue Angels show at Miramar Naval Air Station in San Diego, a popular

attraction was a 15-foot high inflatable pack of Camels and its "spokesman," a giant

cartoon Joe Camel with a three foot long cigarette. Free cigarette lighters, hats, and

tote bags bearing the Camel logo were handed out.

David Moyer, M.D.

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In 1988, Philip Morris published for a time a monthly newsletter called "The Military

Smoker." It featured articles opposing restrictions on smoking and on cigarette sales

in military facilities; readers were urged to call a toll-free "Military Smoker" hot line

telephone number.

Reducing the Health Consequences of Smoking, p. 278

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The tobacco industry attempts to link patriotism, toughness, and military service with

smoking. But the "macho" image of the hard charging cigarette-smoking military man

or woman is slowly changing to a hard charging, physically fit, non-smoking image.

Navy Times editorial, 1991

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Philip Morris is testing a new cigarette brand called Player's Navy Cut, featuring a

stalwart sailor wearing a cap labeled "Hero."

New York Times, April 10, 1996, p. D6

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The Defense Department estimates that its 448,000 smokers (32 percent of the 1.4

million active duty force) incur about $530 million a year extra in health expenses and

$345 million in expenses for lost productivity attributable to smoking.

New York Times, October 25, 1996

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Thursday, July 06, 2000 Page 3 of 15

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