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The Tobacco Reference Guide
by David Moyer, MD.


Chapter 27 International

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International: Africa

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Senior medical students in northern Africa have 27% smoking rates and in southern

Africa, 18%. This compares to 21% for the same group in Europe. In Senegal, West

Africa, the amount of money that consumers spent on cigarettes doubled between

1985 and 1990. "On the streets of Senegal, billboards for L&M cigarettes show

well-dressed, smiling white young people with the caption, 'Go For It!' An American

flag and a red, white and blue color scheme support the ad's most explicit claim, 'real

American taste'."

New York Times, April 23, 1997, p. A23

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In Senegal, a very poor country in West Africa, "most store counters sport the

Marlboro man's image along with the phrase 'The cigarette sold most around the

world!' Camel advertises itself on automobiles as 'the taste of action' and plays up the

fact it is 'made in the U.S.A.!' ...At least 90% of all cigarette billboards in Senegal

show Caucasians only, a striking phenomenon in a country whose only light-skinned

people are essentially albino or tourists." When people were asked to estimate the

percentage of smokers in the United States, the average estimate was 60%.

Tobacco Control, Autumn 1997, pp. 243-245 (Anna White)

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In Lagos, Nigeria, 29% of surveyed males and 6% of females smoked.

Abstract OS 258, 10th World Conference on Tobacco or Health, Beijing, 1997

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In Nigeria, 24% of men and 7% of women are smokers (1990 survey). In South Africa

in 1995, 52% of men and 17% of women smoke. In Zaire, smoking rates have

increased from 20% of men and 10% of women in 1980 to 40% of men and 25% of

women in 1992. 50% of physicians and nurses smoke in Zaire, as do 60% of

teachers.

Tobacco or Health: a Global Status Report, 1997, pp. 117, 125, and 134

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