Chapter 27 International

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International: Australia, New Zealand, and the Pacific

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In 1992, tobacco consumption was estimated to have cost more than 19,000 lives in

Australia and $9.2 billion for health care and loss of productivity.

Lancet, February 10, 1996, p 390

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"Philip Morris in Australia argued persistently that its small, inexpensive packs of 15

cigarettes were not marketed with children in mind, despite an overtly teenage

oriented advertising campaign. A quick survey comparing schoolchildren and adults

from the same area showed otherwise: 57% of smoking children had bought a pack

of 15s in the past month compared with only 8% of adult smokers. As a result, Philip

Morris's argument was quickly diffused and the small packs banned in South

Australia, causing a domino effect around all the other Australian states in the

following few years."

The Fight for Public Health, Simon Chapman, BMJ Publishing Group, 1994, p. 245

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In a 1990 survey of the cigarette brand preferences of Australian children ages 12 to

17 in four different states, the preferences corresponded perfectly and dramatically

with the brands of cigarette that sponsored the major football team in each of the four

states.

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This information refuted the tobacco industry's claim that tobacco sponsorship of

football was not a form of advertising, and that even if it were, it did not influence

children in any way. In 1992, the Federal Government supported a legislative ban on

tobacco sponsorship.

The Fight for Public Health, Simon Chapman, BMJ Publishing Group, 1994, p. 162

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Monday, July 24, 2000

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