Chapter 27 International

tobacco reference guideg (artefact pour

International: Western Europe

globalink (artefact pour saut de ligne)

A tobacco counterad televised in France had a macho cowboy riding a horse on the

range with inspirational western music playing. He dismounted and, instead of

pushing Marlboros, advised listeners not to smoke. In a lawsuit against the ad, Philip

Morris asked $3 million in damages, but was awarded the sum of one French franc.

However, they were successful having the message taken off the air.

American Medical News, April 20, 1992, p. 22

tobacco reference guideg (artefact pour saut

In France between 1953 and 1991, smoking prevalence in adult men decreased from

72% to 38%; in women during the same period, it increased from 17% to 26%. The

highest current smoking rates are for young adults age 20 to 34; 69% of men and

62% of women in this age group are current smokers.

Tobacco and Health, p. 122

tobacco reference guideg (artefact pour saut

The prevalence of smoking in women in France increased from 12% in 1965 to 35%

in 1991; more than 50% of women age 18 now smoke. Death rates in 1994 were

55,000 men and 5,000 women; in forty years tobacco-related deaths for men are

expected to double to 110,000 and women's death rates to increase more than

tenfold to 55,000.

Tobacco and Health, p. 435

tobacco reference guideg (artefact pour saut

In the Netherlands in 1995, 39% of men and 31% of women smoked. It is estimated

that in 1992 nearly 30,000 deaths, almost one in four, were caused by smoking.

British Medical Journal, June 8, 1996, p. 1440

tobacco reference guideg (artefact pour saut

In the Netherlands in 1990, 20% of medical students, 28% of interns and residents,

and 34% of practicing physicians were smokers.

European Respiratory Journal, April 1992

tobacco reference guideg (artefact pour saut

tobacco reference guideg (artefact pour

Monday, July 24, 2000

Page 113 of 116

globalink (artefact pour saut de ligne)

First page of this chapter        Previous page of this chapter        Next page of this chapter Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink