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The Tobacco Reference Guide
by David Moyer, MD.


Chapter 27 International

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International: Africa

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Sudan and Mozambique are the only countries in Africa to ban tobacco advertising.

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In Kenya, cigarettes with brand names such as "Life" and "Sportsman" are promoted

as the passport to success, health, and a Western lifestyle.

NEJM, March 28, 1991, p. 917

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In Kenya, the tobacco industry is using loan incentives to switch peasant farmers from

food production to tobacco growing. Each year, about 10,000 new farmers from the

most productive parts of the country sign contracts to cultivate tobacco.

9th World Conference on Tobacco or Health, Paris, 1994 (J. Nkuchia)

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In Kenya, adult per capita cigarette consumption increased by 28% between 1970

and 1985.

Tobacco and Health, p. 295

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British American Tobacco ads being screened in Kenya on TV and cinema "ranged

from scenes of footballing prowess and leaping Masai tribesmen, and promises of

just reward for hard toil, to a depiction of a highly upwardly mobile young couple,

replete with sportscar, high fashion clothing, romantic poses, and under the table

gropings."

British Medical Journal, January 15, 1994, p. 191

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