Chapter 27 International

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International: Africa

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In South Africa, the highest percentage of tobacco ads were in a man's "soft porn"

magazine, with 26 of 30 issues having these ads on the back cover.

9th World Conference on Tobacco or Health, Paris, 1994 (D. Yach)

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In South Africa, the inflation-adjusted price of cigarettes declined by 36% between

1970 and 1989, while per capita consumption increased by 46%.

Tobacco and Health, p. 237

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In Africans living in Capetown, 52% of the men and 9% of the women used tobacco

regularly.

9th World Conference on Tobacco or Health, Paris, 1994 (K. Steyn)

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British American Tobacco organized a seminar to try to "restore the balance" of

public perception of the health risks of smoking. The company paid for senior

journalists from southern African countries to attend the conference at the luxurious

Mount Sheva resort in the Eastern Transvaal. The move worked; coverage was

widespread under headlines such as "smoking risk exaggerated - health message

simplistic" in the Cape Times of Capetown, South Africa.

Tobacco Control, Spring 1994, p. 76

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In Mauritius in the Indian Ocean, 58% of men and 7% of women are current smokers.

9th World Conference on Tobacco or Health, Paris, 1994 (H. Garceboo)

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In 1994, there was only one person in all of Africa working full time on tobacco control.

Smoke and Mirrors, p. 229

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Monday, July 24, 2000

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