UICC GLOBALink Presents...
The Tobacco Reference Guide
by David Moyer, MD.


Chapter 27 International

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International: General

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Tobacco marketing is exemplified by the types of brand names that have been

available: Long Life (Taiwan), Life (Malawi, Chile), Hollywood (Brazil), Sport (Mexico),

Ambassade (Zaire), Diplomat (Ghana), Casino (Latin America), Parisiennes

(Argentina), Charms (India), High Society (Nigeria), Full Speed (Ecuador), Sportsman

(Kenya), Olympic (C(re d'Ivoire), and Double Happiness (China)...In Abidjan, Cote

d'Ivorie, a Marlboro advertisement occupies the highest point in the city's skyline. In

Malaysia, Taiwan, South Korea, and Hong Kong, the Marlboro Adventure Team

program is a competition offering lucky entrants a 9-day adventure in the American

"Wild West". In the Philippines, where the population is predominantly Roman

Catholic, promotional calendars feature cigarette brands under a picture of the Virgin

Mary.

Quote from Smoke and Mirrors, p. 226 (Rob Cunningham)

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In 1990-1992, the countries with the highest annual per capita cigarette consumption

per adult 15 years of age and older were Poland (3620), Greece (3590), Hungary

(3260), Japan (3240), Korea (3010), Switzerland (2910), Iceland (2860), the

Netherlands (2820), Yugoslavia (2800), Australia (2710), and Spain and the United

States (2670). Countries with the lowest reported consumption included the Sudan,

Niger, Burma (Myanamar), Afghanistan, and Ethiopia, all with 170 cigarettes per

capita per year or less.

Tobacco or Health: a Global Status Report, 1997, pp. 25-27

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The countries with the highest smoking prevalence for men are Korea (68%), Latvia

and Russia (67%), the Dominican Republic (66%), Tonga (65%), Turkey (63%), China

(61%), Bangladesh (60%), and Fiji and Japan (59%). (Individual country surveys were

between 1988 and 1994).

Tobacco or Health: a Global Status Report, 1997, p. 14

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Monday, July 24, 2000 Page 52 of 116

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