Chapter 27 International

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International: Asia - Other Countries

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Since 1985 and under the threat of imposition of retaliatory trade sanctions, American

tobacco companies have opened up markets for American cigarettes and

advertising in Japan, South Korea, Taiwan, and Thailand.

NEJM, March 21, 1991, p. 917

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Unlike in the West, where women's smoking rates often rival or surpass those of men,

smoking by women in many developing countries is uncommon, thus representing a

vast, untapped potential market for the tobacco industry. The industry's Tobacco

Reporter observed: "The Asian market - the lucrative and elusive Asian market. There

are not many places left in the world that make US cigarette manufacturers wring their

hands in anticipation, and pat their wallets in hope."

Tobacco Control in the Third World, p. 4

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All smokeless tobacco products are banned in Hong Kong, Singapore, Australia,

Ireland, and the United Kingdom.

Journal of the National Cancer Institute Monographs 12:32, 1992

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The Asian tobacco market will grow by 33% in the decade of the 1990's.

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Paula Abdul appeared in Seoul in a concert sponsored by Salem, Madonna in Hong

Kong also sponsored by Salem cigarettes, and Dire Straits in Malaysia in a

Kent-sponsored concert.

Reader's Digest, April 1993, p. 54

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Monday, July 24, 2000

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