UICC GLOBALink Presents...
The Tobacco Reference Guide
by David Moyer, MD.


Chapter 27 International

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International: Asia - Other Countries

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Asian-American tennis star Michael Chang - who is idolized by the region's teen-age

girls - plays regularly in Marlboro and Salem tournaments in China, Japan, South

Korea and Hong Kong. The Marlboro Music Hour of American pop music is heard

daily in China. American singer Roberta Flack has appeared at Mild Seven music

festivals sponsored by Japan Tobacco International.

American Medical News, January 1, 1996

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Tennis stars Pat Cash, Michael Chang, Jimmy Connors and John McEnroe have

appeared in matches in Malaysia sponsored by RJR.

Washington Post National Weekly Edition, November 25-December 1, 1996, p. 8

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Multinational tobacco companies are forging aggressively into Asia looking to the

region's vast young population and booming economies to offset the loss of business

in the West. Over the criticism of health activists, the companies are making their

products known to young people by sponsoring numerous sports, music and cultural

events that effectively elude bans on direct advertising.

Associated Press, February 14, 1996

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National smoking prevalence rates range from 60% to 70% in men in China,

Indonesia, Japan, the Philippines, and Korea.

Tobacco Control, Winter 1995, p. 327

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From 1972 to 1992, cigarettes smoked yearly per person age 15 or older increased

in China from 730 to 1900. In Bangladesh, the increase was from 510 to 990; in South

Korea, from 2370 to 3010; in India, from 1010 to 1370; in Japan, from 2950 to 3240;

and in Thailand, from 810 per capita in 1972 to 1050 in 1992. During the same

period, consumption in Singapore dropped from 2510 to 1610, typical for a more

developed country.

Washington Post National Weekly Edition, December 2-8, 1996, p. 12

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