Chapter 27 International

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International: Japan

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Japanese law forbids smoking by children and teenagers, but this age group smoked

40 billion cigarettes in 1990, a six-fold increase from 1978.

Wall Street Journal, September 23, 1991, p. B2

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Designed to attract young smokers, candy-flavored cigarettes called Nova went on the

market in Japan in 1983. Flavors available included mint, orange, lime, and

cinnamon.

Nicotine, p. 39

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There is "little tangible evidence of efforts on Japan's part to open your doors to more

U.S. tobacco products. This inaction is causing a growing sentiment among my

colleagues in the U.S. Congress to take strong action against Japan in matters of

trade." Letter from Sen. Jesse Helms of North Carolina to Prime Minister Nakasone,

1985.

JAMA, January 6, 1989, p. 29

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Since the end of the tobacco import ban in Japan in 1986, there has been a ten-fold

increase in the number of television ads for cigarettes, and concomitant sharp

increase in smoking among Japanese women and adolescents.

NEJM, March 28, 1991, p. 918

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"Why are Americans trying to encourage Japanese to smoke? The advertisements

we have every night are an assault, like the old B-29 bombings. The term 'Ugly

American' is coming back." Takeshi Hirayama, Director, Institute of Preventative

Oncology, Tokyo.

New York Times magazine, July 10, 1988, p. 20

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Monday, July 24, 2000

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