Chapter 27 International

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International: Asia - Other Countries

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In Malaysia, where 41% of men and 5% of women smoked in 1987, Dunhill has

promised $62.5 million to sponsor the Malaysian Cup national football competition

over the next ten years, and Marlboro spent $1 million to sponsor the Thomas Cup

badminton championship.

Tobacco Control, p. 164

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Smoking prevalence in Malaysia is now 52% in men and 12% in women.

Abstract OS 110, 10th World Conference on Tobacco or Health, Beijing, 1997

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In Indonesia between 1970 and 1985, per capita tobacco consumption increased by

119%. Smoking prevalence is estimated at 75% of men and 5% of women. A newly

introduced cigarette brand is Remaja Jaya, or Successful Youth.

Tobacco Control, p. 152

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In Indonesia, 64% of the adult population smokes.

Time, April 18, 1994, p. 63

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The Kretek, a cigarette infused with clove oil and sweetened with sugar, accounted for

88% of the 168.5 billion cigarettes smoked in Indonesia in 1996.

Business Week, April 18, 1997

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Philip Morris sponsored a recent Marlboro "cyclo" taxi race in Phnom Penh,

Cambodia, complete with young women in cowgirl costumes handing out free

Marlboros.

9th World Conference on Tobacco or Health, Paris, 1994 (INFACT Newsletter)

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Monday, July 24, 2000

Page 8 of 116

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