Chapter 27 International

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International: Russia and the former Soviet Union

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A 1992 survey in Russia showed a peak smoking prevalence in the age group 30 to

40, 72% of men and 13% of women.

9th World Conference on Tobacco or Health, Paris, 1994 (S. Shalnova)

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In Russia, 73% of men ages 25 to 34 are smokers.

Tobacco Control, Spring 1998, p. 22

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The average smoker in the Soviet Union spends 10% of his or her total income on

cigarettes.

Wall Street Journal, September 27, 1990, p. A13

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Marlboro in the early 1990's was the only foreign cigarette sold in the former Soviet

Union, which is the world's third largest cigarette market behind China and the US.

Social Science and Medicine 38:111, 1993

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The Marlboro Man, long banned from US television, is riding freely over the Russian

airways. Also on Russian television many nights, a sexy young couple in the

wide-open American desert share a sensual moment with a Lucky Strike - "the real

America", Russians are told. Western cigarettes are advertised as the key to a free

and romantic lifestyle. Tanya Rydlevich, a Moscow City Council member, says: "If they

want to introduce an American way of life, fine, but it should be a healthy way, not

something Americans have already rejected. What do they have, a wish to destroy our

people?"

Washington Post National Weekly Edition, August 23, 1993, p. 18

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Monday, July 24, 2000

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