Chapter 27 International

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International: Asia - Other Countries

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In Phnom Penh, Cambodia, a giant billboard advertising Lucky Strikes sits across the

street from King Sihanouk's palace. 90% of men and 3% of women in Cambodia are

smokers.

New York Times, May 14, 1994, p. E1

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Deep in the rural countryside of Laos, large Marlboro cowboy posters dominate

village stores. Rural people use cigarette smoke to repel mosquitoes (this in a country

where malaria is the leading cause of death).

Tobacco Control, Spring 1994, p. 10

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Vietnam has the highest reported male smoking prevalence in the world, 72.8%,

compared to 4.3% among women. In the age group 35 to 44 years, 84% of men were

smokers. Domestic brands cost 14 cents to 55 cents a pack, and more-expensive

imported brands account for only 16% of the market. On average, smokers spent $49

on cigarettes each year, an amount 1.5 times their annual per capita expense for

education ($30.82), 5 times their annual per capita household expense for health care

($9.65), and about a third of their annual per capita household expense for food

($143). A new domestic brand, Boy Boy Boy, "features packaging with images of a

Vietnamese Marlboro Man, complete with cowboy hat," and the transnational tobacco

companies promote their products aggressively.

JAMA, June 4, 1997, pp. 1726-1731

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Vietnamese tobacco companies are after the local teenage market with cigarettes

called Titanic, Rave, and Boy Boy Boy. The Titanic brand shows on the pack

Leonardo DiCaprio and Kate Winslet in a scene from the film Titanic. The picture is

almost certainly being used without their permission, since Vietnam leads the world in

illegally copying designer goods.

British Medical Journal, February 12, 2000, p. 399

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Monday, July 24, 2000

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