UICC GLOBALink Presents...
The Tobacco Reference Guide
by David Moyer, MD.


Chapter 27 International

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International: Russia and the former Soviet Union

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In Russia, RJ Reynolds supports a national lottery called "Lotto-Million". All sales

points in Moscow for the lottery are decorated with the Camel trademark.

Tobacco Control, Summer 1994, p. 147

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Russian television viewers and readers of magazines and newspapers have been

deluged with Western-style advertisements for cigarettes and alcohol - mostly foreign

brands - since the late 1980's. On February 18, 1995, President Boris Yeltsin issued

a decree banning all tobacco and alcohol advertising as a threat to public health.

Reuters, February 19, 1995

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"Downtown Kiev has become the Ukrainian version of Marlboro country, with the gray

socialist cityscape punctuated with colorful billboards of cowboy sunsets and chiseled

faces."

Washington Post National Weekly Edition, November 25-December 1, 1996, p. 6

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A new cigarette brand called Lolita has been introduced in Russia. It is packed in a

gold box and features on the cover a reclining bare-breasted young woman apparently

dressed only in black stockings and stiletto heeled shoes.

Tobacco Control, Winter 1995, p. 328

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A new cigarette in Russia, "Peter the First", is named after the 17th century tsar who

introduced tobacco and other western customs to Russia. It comes in a black and

gold package featuring the double-headed eagle, the symbol of Russian imperialism.

The cigarettes are manufactured by the R. J. Reynolds tobacco company at a plant

near St. Petersburg. RJR acquired its first Russian factory in 1992, and now has 20%

of the country's cigarette market.

Oakland Tribune, September 14, 1997, p. A14 (Cox News Service)

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Monday, July 24, 2000 Page 90 of 116

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