| UICC GLOBALink Presents... |
|
The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 28 Advertising |
| | tobacco reference guideg (artefact pour |
| | Advertising: Antitobacco advertising |
| | globalink (artefact pour saut de ligne) |
| | Tobacco counteradvertising can de-glamorize smoking through images and slogans |
| | that mock the themes of power, attractiveness, escape, popularity, and pleasure that |
| | are used now to promote cigarettes. |
| | Strategies to Control Tobacco Use, p. 284 |
| | tobacco reference guideg (artefact pour saut |
| | An antismoking commercial on TV in 1968 was a takeoff on the Marlboro man. A |
| | tough-looking Westerner in a Western saloon is unable to draw his gun on a clean-cut |
| | nonsmoker because he is overcome by a coughing fit, as a slogan reads "Cigarettes |
| | - they're killers". |
| | They Satisfy, p. 213 |
| | tobacco reference guideg (artefact pour saut |
| | Between 1967 and 1970, the Federal Trade Commission required anti-smoking TV |
| | and radio messages to balance cigarette ads; at the peak, about a minute of |
| | anti-smoking messages appeared for every three minutes of cigarette ads. During |
| | each year of the campaign, per capita consumption fell, but rose again when the |
| | mandated messages were discontinued. |
| | Smoke and Mirrors, p. 257 |
| | tobacco reference guideg (artefact pour saut |
| | A large freeway billboard in different California locations has two Marlboro-mimicking |
| | cowboys pictured with the caption, "Bob, I've got emphysema." It is produced by the |
| | California Department of Health Services funded by the State Tobacco Tax Initiative. |
| | tobacco reference guideg (artefact pour saut |
| | David Goerlitz and David Stevens, former "Winston Man" models, have quit smoking, |
| | and now make public service anti-smoking appearances. |
| | From Dying for a Smoke, Pyramid Video 1993 (Smoking, Ambrose video/HBO, |
| | 1988) |
| | tobacco reference guideg (artefact pour saut |
| | tobacco reference guideg (artefact pour |
| | Friday, July 07, 2000 | Page 16 of 66 |
| | globalink (artefact pour saut de ligne) |
Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |