Chapter 28 Advertising

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Advertising: General

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In 1993, the U.S. tobacco industry spent $600 million for promotional items such as

T-shirts.

9th World Conference on Tobacco or Health, Paris, 1994 (John Slade)

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A March 1993 Gallup poll found that 53% of adults believe that all tobacco advertising

should be banned. Nearly 70% believe that the FDA should regulate tobacco products

in a way similar to the way drugs are regulated.

Tobacco Free Youth Reporter, Summer 1993

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The magazine industry received $264.4 million in tobacco ad revenues in 1991.

George Will column, December 28, 1992

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The National Cancer Institute spent $47 million in 1991 to develop and disseminate

effective smoking intervention technologies. The same year, the major cigarette

manufacturers spent $4.6 billion ($4600 million) in an effort to convince people that

smoking is necessary for social acceptance, that it makes one attractive to the

opposite sex, and that it enhances self-image. For every $1 that the NCI spends on

research to combat smoking, the tobacco industry spends $98 to promote the

addiction.

Strategies to Control Tobacco Use, p. v

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The billions of dollars in advertising by tobacco companies has both promoted

tobacco use and effectively censored information on the adverse health

consequences of tobacco use in most print media. Tobacco companies have withheld

advertising from magazines and newspapers that contained information on the

negative health effects of smoking.

NEJM 312:384, 1985

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Friday, July 07, 2000

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