Chapter 29 The tobacco Industry

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The tobacco Industry: Philip Morris

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In the 1850's a London tobacconist named Philip Morris began to manufacture

handmade cigarettes on a special order basis.

Cigarette Confidential, p. 84

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"Among those catering to the new fashion in smoking was a Bond street tobacconist

named Philip Morris, about whom little is known personally other than that he died at a

relatively young age in 1873 and the business was carried on for a time by his widow,

Margaret, and brother Leopold. In his early days Morris discreetly sold fine Havana

'seegars' and Virginia pipe tobacco to the carriage trade, but when returning Crimean

veterans began asking for cigarettes, he quickly accommodated. Stressing to his

select clientele that he had the cleanest factory and used the best paper, the purest

aromatic tobaccos, and the finest cork tipping to keep the cigarette from sticking to

the lips, Philip Morris helped lend to the product a cachet it had not previously

enjoyed. He called his brands Oxford and Cambridge Blues, later adding Oxford

Ovals."

Ashes to Ashes, p. 13

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"Women - when they smoke at all - quickly develop discerning taste. That is why

Marlboros ride in so many limousines, attend so many bridge parties, repose in so

many hand bags."

1927 advertisement (Ashes to Ashes, p. 74)

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In 1960, Marlboro had only a 4% market share, and 3% of the 18-year-old market.

Sales began to increase rapidly in 1963, when Philip Morris "launched a big-budget

television ad campaign with the Marlboro cowboy riding along through the

sagebrush..."

Washington Post National Weekly Edition, March 9, 1998, p. 19

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Monday, July 24, 2000

Page 38 of 68

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