| UICC GLOBALink Presents... |
|
The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 29 The tobacco Industry |
| | tobacco reference guideg (artefact pour |
| | The tobacco Industry: Philip Morris |
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| | Marlboro cigarettes are the best-selling packaged product in the world, and the |
| | Marlboro cowboy is the most widely recognized advertising image in the world. |
| | Marlboro sales were $15 billion worldwide in 1993. |
| | New York Times magazine, March 20, 1994, p. 36 and Washington Post National |
| | Weekly Edition, July 11, 1994, p. 19 |
| | tobacco reference guideg (artefact pour saut |
| | Marlboro cigarettes are the world's best-selling consumer product, but the U.S. |
| | Marlboro market share dropped steadily from almost 30% in 1988 to 22% in 1993 as |
| | discount "generic" brands costing a dollar a pack less increased their market share to |
| | more than 30%. In April 1993, Philip Morris announced a plan to reduce Marlboro |
| | prices by 20%. The same day, in anticipation of lower future profits, Philip Morris |
| | stock dropped by 23%, reducing its market value by $13 billion in one day. |
| | Kiplinger magazine, June 1993 |
| | tobacco reference guideg (artefact pour saut |
| | On April 2, 1993, Philip Morris cut the retail price of a pack of Marlboros by 40 cents. |
| | The move cost the company $2 billion at the time, but a year later, the Marlboro |
| | market share had risen from 22 to 27 percent, its highest point ever. |
| | New York Times magazine, March 20, 1994, p. 73 |
| | tobacco reference guideg (artefact pour saut |
| | Philip Morris cut Marlboro prices by 40 cents a pack in April 1993. One comment |
| | was: "Virtually all new users of Marlboro start as teenagers or younger. It's that market |
| | that they're trying to expand and addict before the Federal Government increases the |
| | tax" (New York Times, April 3, 1993, p. A1). Another media comment was: "Philip |
| | Morris' new motto should be, 'sell'em cheap, hook'em young'." |
| | SCARC, April 28, 1993 |
| | tobacco reference guideg (artefact pour saut |
| | tobacco reference guideg (artefact pour |
| | Monday, July 24, 2000 | Page 40 of 68 |
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Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |