| UICC GLOBALink Presents... |
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The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 29 The tobacco Industry |
| | tobacco reference guideg (artefact pour |
| | The tobacco Industry: Philip Morris |
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| | Philip Morris stock was up by 48% from May 1994 to May 1995. The Philip Morris |
| | decision to cut prices of their premium brands by 20% on April 2, 1993 is now seen |
| | as a brilliant decision. That day has now become known as Marlboro Friday, when the |
| | company got back a lot of smokers who had switched to cheaper discount brands. |
| | Marlboro's market share increased from 22 percent in April 1993 to 30 percent in |
| | April 1995, a market share more than for all of RJR's brands combined. |
| | San Francisco Chronicle, May 1995 |
| | tobacco reference guideg (artefact pour saut |
| | "In pushing its cigarettes, Philip Morris acts just like a shelf drug dealer selling cocaine |
| | or heroin. Standard operating procedure for a dealer is to give away the drugs free or |
| | at low cost to get the kids addicted. Once hooked, the dealer starts charging as much |
| | as he can. As cigarette sales of the Philip Morris flagship brand Marlboro slipped, the |
| | cigarette merchant lowered the price sharply to make a pack easier to purchase by |
| | those with fewer dollars, such as the young and the poor. Lured by the low prices, |
| | thousands got hooked on Marlboros." |
| | Radical Surgery, Joseph A. Califano, Times Books, 1994, p. 106 |
| | tobacco reference guideg (artefact pour saut |
| | Marlboro is not only the leading cigarette in the US and in the world, it is the number |
| | one consumer product in the world, slightly ahead of Coca-Cola. |
| | INFACT, April 1994 (9th World Conference on Tobacco or Health, Paris, 1994) |
| | tobacco reference guideg (artefact pour saut |
| | 340 billion Marlboros were smoked worldwide in 1991. 26% of adult Americans |
| | choose Marlboro as their brand, but the Marlboro market share in adolescents is well |
| | over 50%. |
| | Journal of Family Practice, June 1992, p. 698 |
| | tobacco reference guideg (artefact pour saut |
| | tobacco reference guideg (artefact pour |
| | Monday, July 24, 2000 | Page 41 of 68 |
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Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |