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The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 29 The tobacco Industry |
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| | The tobacco Industry: Philip Morris |
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| | "Cigarette companies are adjusting to the changing marketplace by introducing new |
| | products. Next up: Marlboro Express, a shorter cigarette with the same amount of tar |
| | and nicotine. It's aimed at those hurried folks who now must suck down whole |
| | cigarettes as they huddle outside their smoke-free office buildings." |
| | Newsweek, March 21, 1994, p. 53 |
| | tobacco reference guideg (artefact pour saut |
| | The president of Philip Morris denied reports that the company is developing a new |
| | shorter high-nicotine cigarette called "Marlboro Express" for people who want to get |
| | their nicotine "fix" quickly on smoke breaks. |
| | April 14, 1994, testimony to Congress (CSPAN) |
| | tobacco reference guideg (artefact pour saut |
| | At the 1992 Philip Morris annual meeting, a video montage of company products was |
| | shown as actor James Earl Jones intoned: "Consumers choose our brands with |
| | confidence". Against images of Marlboro cowboys and Virginia Slims tennis players, |
| | the actor boasted that such advertising "rises above barriers of language and |
| | geography - dynamic brands generating unforgettable excitement". |
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| | Philip Morris in 1992 had a 50% profit margin on its premium brands and $59 billion |
| | in revenues. |
| | American Medical News, November 14, 1994, p. 16 |
| | tobacco reference guideg (artefact pour saut |
| | Philip Morris paid $4.5 billion in taxes in 1992 on revenues of $59 billion. It employs |
| | 161,000 people (92,000 in the US), spends $2 billion a year on advertising (including |
| | $50 million for the introduction of Marlboro Medium in 1991), and contributes $50 |
| | million a year to charitable organizations. Some of the latter include the NAACP, the |
| | United Negro College Fund, and the National Association on Drug Abuse. |
| | New York Times magazine, March 20, 1994, p. 36 |
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| | Monday, July 24, 2000 | Page 42 of 68 |
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Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |