Chapter 29 The tobacco Industry

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The tobacco Industry: Philip Morris

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In 1990, Philip Morris controlled 11.6% of the global cigarette market and sold 640

billion cigarettes. It was second in size to the Chinese tobacco monopoly, which sold

1.5 trillion cigarettes to China's 300 million smokers.

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The 1996 Marlboro US market share increased to 32.1%, the highest ever. Philip

Morris now has 46.1% of the domestic market, while RJR continues to decline, now

controlling 25.7%.

Wall Street Journal, April 16, 1996, p. B1

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Marlboro is the first tobacco product to be named to the marketing Hall of Fame, and

now has a 30% market share, more than five times the market share of Winston, the

No. 2 brand.

New York Times, April 10, 1996, p. D6

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From 1986 to 1993, Philip Morris profits on cigarette sales increased from $2.4 to

$2.8 billion in the United States, and from $0.5 to $2.9 billion on international sales.

9th World Conference on Tobacco or Health, Paris, 1994 (Greg Connolly)

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The United States accounts for less than half of Philip Morris's $23.8 billion in tobacco

sales, but nearly 75% of its $6.5 billion in tobacco profits.

San Francisco Chronicle, January 12, 1993, p. C1

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In 1995, Philip Morris had a profit of more than $7 billion on total tobacco sales of $32

billion.

The Economist, May 11, 1996, p. 23

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Monday, July 24, 2000

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