Chapter 29 The tobacco Industry

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The tobacco Industry: Philip Morris

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"Tobacco will kill you, and I am living proof of it." Some of the last words from Marlboro

Man model turned anti-smoking crusader Wayne McLaren, as he lay dying of lung

cancer at age 51.

The Guardian, July 25, 1992

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"We intervened with the White House, OMB and HHS to urge that [Surgeon General]

Dr. Novello take no position on any pending anti-tobacco legislation. We stressed to

her handlers and to interested parties that we were interested in making sure she

focused on non-tobacco health problems. We were successful in that both of our

objectives were met."

Philip Morris memo from Tim Dyer dated 8 March 1990, Washington Post

magazine, December 3, 1995, p. 20

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"The ethical standards and professionalism I've found in working with Philip Morris

executives are as high as in any news organization I've been associated with."

Statement from former Pulitzer Prize winner and attorney Mike York, who now

works for Philip Morris (Tobacco Control, Summer 1995, p. 158)

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In 1996, Philip Morris had $12.5 billion in domestic and $24.1 billion in international

tobacco revenues. R.J. Reynolds had $4.6 billion in domestic and $3.6 billion in

overseas tobacco revenues.

USA Today, June 23, 1997, p. 3B

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Philip Morris had a 33.8% profit margin in 1996, and RJR Nabisco, 31.9%.

New York Times, April 23, 1997, p. D8

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Monday, July 24, 2000

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