Chapter 29 The tobacco Industry

tobacco reference guideg (artefact pour

The tobacco Industry: Philip Morris

globalink (artefact pour saut de ligne)

Philip Morris is China's biggest spender on advertising. Marlboro billboards do not

show or mention cigarettes, circumventing China's partial ban on tobacco advertising.

Smoke and Mirrors, p. 221

tobacco reference guideg (artefact pour saut

Philip Morris has more than doubled its foreign cigarette sales volume and increased

its income from those sales eight-fold over the past decade. Chairman and CEO

Geoffrey Bible told shareholders at the 1997 Philip Morris annual meeting, " I can

assure you that Philip Morris International will compete ferociously for an ever bigger

share of the international market."

Washington Post National Weekly Edition, May 5, 1997, p. 7

tobacco reference guideg (artefact pour saut

Since 1990, sales of Philip Morris cigarettes have risen by 4.7% in the United States,

but by 80% overseas.

New York Times, September 10, 1997, p. A22

tobacco reference guideg (artefact pour saut

Philip Morris has adopted the slogan, "It takes art to make a company great." The

tobacco industry "has fostered close ties to the Metropolitan Museum of Art, the

Lincoln Center for the Performing Arts, the Joffrey Ballet, the Folger Shakespeare

Library, and hundreds of other acting troupes, orchestras, opera companies, art

associations, museums, and historical associations."

Abstract PO9, 10th World Conference on Tobacco or Health, Beijing, 1997 (Alan

Blum)

tobacco reference guideg (artefact pour saut

Since 1981, Philip Morris has contributed $27 million to American dance companies,

and since 1990, more than $115 million to hunger relief.

Tobacco Reporter, November 1997, p. 51

tobacco reference guideg (artefact pour saut

tobacco reference guideg (artefact pour

Monday, July 24, 2000

Page 59 of 68

globalink (artefact pour saut de ligne)

First page of this chapter        Previous page of this chapter        Next page of this chapter Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink