UICC GLOBALink Presents...
The Tobacco Reference Guide
by David Moyer, MD.


Chapter 29 The tobacco Industry

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The tobacco Industry: R J Reynolds

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A new cigarette called Jumbos is being manufactured by an RJR subsidiary called

Moonlight Tobacco Company. There is an elephant on the front and back of the box,

and on the side is a little man in the moon blowing smoke rings. On each individual

cigarette, where the brand name usually goes, is a tiny drawing of an elephant.

Bob Herbert column, New York Times, November 18, 1996

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In Bucharest, Romania, R.J. Reynolds provided a year's supply of bulbs for traffic

lights in exchange for permission to add a Camel logo in silhouette to each yellow

light.

Washington Post National Weekly Edition, December 9-15, 1996, p. 9

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In late 1999, R.J. Reynolds debuted vanilla, citrus, and spice flavored Camel

cigarettes.

US News and World Report, February 7, 2000, p. 15

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RJR in 1999 planned to sell its international tobacco business to Japan Tobacco for

$7.8 billion.

U.S. News and World Report, March 22, 1999, p. 50

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RJR CEO Steven Goldstone was paid more than $12 million in 1998.

USA Today, March 19, 1999, p. B1

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Monday, July 24, 2000 Page 66 of 68

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Copyright (©) 2000 - David Moyer - published on UICC GLOBALink