Chapter 32 Political issues

tobacco reference guideg (artefact pour

Political issues: California political and economic issues

globalink (artefact pour saut de ligne)

A Philip Morris-sponsored pro-smoking petition deliberately mislabelled as a

"tobacco control" act qualified for the November 1994 California ballot. PM spent $1.8

million collecting 600,000 signatures for the initiative, which would have pre-empted

or overturned 270 local bans in cities including San Francisco and Los Angeles. Many

signers complained that the "Californians for Statewide Smoking Restrictions"

committee misrepresented the initiative as a tough no-smoking measure, not a drive

backed by the nation's largest cigarette maker.

San Francisco Chronicle, June 2, 1994, p. A1, New York Times, May 16, 1994,A1,

and American Medical News, November 28, 1994, p. 24

tobacco reference guideg (artefact pour saut

A Philip Morris-sponsored ballot initiative in California was certified despite the

statement by Tony Miller, California Secretary of State: "Philip Morris takes the

position that misrepresenting the purpose of an initiative has nothing to do with

whether it should be placed on the ballot, and that it's all right to lie about who is

sponsoring a measure in order to obtain signatures. Philip Morris should be ashamed

of itself."

New York Times, June 12, 1994, p. A39

tobacco reference guideg (artefact pour saut

In lobbying for its Proposition 188, Philip Morris sent all tobacco retailers in California

a letter urging them to support the pro-smoking initiative "because if it does not pass,

your cigarette sales and profits will drop." It then says that a Philip Morris

representative will call on your store to drop off pro-Proposition 188 brochures for

display and distribution.

KGO Radio, October 25, 1994 (Ronn Owens)

tobacco reference guideg (artefact pour saut

Five tobacco companies poured more than $17 million into their unsuccessful

advertising campaign for Proposition 188, including $12.5 million from Philip Morris.

Associated Press, November 1994

tobacco reference guideg (artefact pour saut

tobacco reference guideg (artefact pour

Monday, July 24, 2000

Page 10 of 84

globalink (artefact pour saut de ligne)

First page of this chapter        Previous page of this chapter        Next page of this chapter Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink