UICC GLOBALink Presents...
The Tobacco Reference Guide
by David Moyer, MD.


Chapter 32 Political issues

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Political issues: California political and economic issues

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Proposition 188 received only 29% of the vote in the November 1994 election; $17

million divided by 2,284,431 votes equals $7.46 that the tobacco industry invested for

each of their votes.

San Francisco Chronicle, November 10, 1994

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Philip Morris told stockholders that passage of Prop 188 was "of paramount

importance to our consumers, our employees and you, our stockholders." Such

comments contrasted with the company's public pronouncements, which portrayed the

initiative as an anti-smoking measure to increase protection for children.

American Medical News, November 28, 1994, p. 24

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After the defeat of Prop 188, Assembly Bill 13 became effective in January 1995. It

bans smoking in most indoor places of employment in California, including

restaurants.

San Francisco Chronicle, July 20, 1994

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Since the California state tax increased in 1988, there are a million fewer smokers in

the state, and tobacco use has dropped by 27 percent, three times the national

average.

Washington Post National Weekly Edition, July 4-10, 1994, p. 10

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The 1988 Proposition 99 saved more than $1.5 billion in health care costs in the first

five years since its enactment because of reduced tobacco use. In an ad financed by

the state's tobacco tax, an actor playing a tobacco company executive exhorts his

staff in smoke-filled room to help enlist 3100 new customers a day to replace those

who quit or die from smoking-related disease. "We're not in this business for our

health", he jokes in a smoke-graveled voice.

Washington Post National Weekly Edition, July 4-10, 1994, p. 11

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Monday, July 24, 2000 Page 11 of 84

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