| UICC GLOBALink Presents... |
|
The Tobacco Reference Guide |
| by David Moyer, MD. |
| | Chapter 40 Tobacco and the movies |
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| | Lois lane never smoked in the comic strip, but in superman ii prominently smoked |
| | marlboro lights. |
| | Canadian medical association journal, december 1, 1990, p. 1351 |
| | tobacco reference guideg (artefact pour saut |
| | Movie heroes are three times more likely to smoke than their real-life role models in |
| | american society. Although only 19 percent of americans of high socioeconomic |
| | status smoke, 57 percent of their movie counterparts do. |
| | American journal of public health, june 1994, p. 998 |
| | tobacco reference guideg (artefact pour saut |
| | 8 was the average number of times a film from the 1970's or 1980's showed someone |
| | smoking or made a reference to cigarettes. 25 was the average number in a film of |
| | the late 1990's. |
| | Health magazine, july-august 1998, p. 18 |
| | tobacco reference guideg (artefact pour saut |
| | A study of top-grossing movies found that movie stars smoke at three times the rate of |
| | the audiences watching them. The most frequent users of tobacco were young white |
| | men in leading roles who tended to be the heroes. The study author, stanton glantz, |
| | said that movies appear to suggest that smoking is normal and even admirable |
| | behavior. "films portrayed the smoker in the same way that tobacco advertising does." |
| | American journal of public health, june 1994, p. 989 |
| | tobacco reference guideg (artefact pour saut |
| | In a study which examined five top films chosen randomly for each year from 1990 |
| | through 1996, 57% of leading characters smoked, compared with 14% of people of |
| | similar demographic backgrounds in the general population. Fully 80% of male leads |
| | smoked. The study, published by stanton glantz in the winter 1998 issue of tobacco |
| | control, found that tobacco was used once every three to five minutes, an increase |
| | from once every 10 to 15 minutes in movies from the 1970's and 1980's. |
| | American medical news, april 6, 1998 |
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| | Friday, July 07, 2000 | Page 1 of 6 |
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Last page of this chapter Copyright (©) 2000 - David Moyer - published on UICC GLOBALink |